Competition and consumer protection

Our
Experience

We have represented both suppliers and consumers in consumer protection matters. Our expertise includes defective products, warranties, misleading advertising, withdrawal rights, and product information. Likewise, we advise on competition law matters, including restrictive agreements and business integrations.

At Nieto & Nieto Lawyers, we specialize in consumer protection for e-commerce and social media businesses. We have experience in defending companies against allegations of misleading advertising and unfair business practices.

Why us?

Since 2013, we have participated in 42 jurisdictional processes for unfair competition, achieving a successful action or defense in 38 of them, in which we have defended the interests of our clients against anticompetitive practices such as exploitation of the reputation of others, acts of confusion and thorough imitation of products, infringement of industrial property rights and detour of clientele, among others.
Within the framework of this area, we highlight the successful representation of companies that we have deployed, facing requirements made by the Consumer Protection Investigations Directorate, as well as the dozens of direct claims that, on behalf of consumers of various products and services for which we have achieved a satisfactory response from suppliers or distributors of goods and services, being the most recent and representative, the acceptance by a high-end vehicle dealership, of the full refund of the money of one of our clients, as a result of the vehicle’s damage.

Our services

1

Legal and IT advice to consumers and businesses

At Nieto & Nieto Lawywers we comprehensively accompany consumers on their rights and obligations in relation to the goods and services they purchase, as well as on the ways to claim in case these rights are violated.

2

Representation in judicial and administrative proceedings

We offer representation to consumers in judicial and administrative proceedings before the competent consumer protection authorities.

3

Analysis and implementation of contracts and documents

We offer permanent and comprehensive monitoring of contracts and documents that consumers must sign when acquiring goods or services, to verify that they comply with consumer protection regulations.

4

Mediation and conciliation

At Nieto & Nieto Lawyers, we have over two decades of experience in consumer-supplier mediation and conciliation in order to avoid litigation.

5

Training and IT and legal advice to companies

We offer advisory services to companies on consumer protection, consumption applied to e-commerce and the digital environment to help them comply with their obligations and avoid claims and penalties.

6

Specialized legal services in competition and consumer rights protection in advanced technologies.

At Nieto & Nieto Lawyers, through our Technology, Data and Digital Transformation practice area, we offer services related to the protection of consumer rights in the digital era, such as chatbots or virtual assistants, and the protection of consumers' personal data collected and processed by these technologies.

Our team

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NIETO & NIETO LAWYERS S.A.S. PRIVACY NOTICE

Through this document, and in accordance with the provisions of Statutory Law 1581 of 2012, Article 14 of Regulatory Decree 1377 of 2013, and other related regulations, NIETO & NIETO LAWYERS S.A.S., identified with NIT 830.083.908-9, informs its clients, suppliers, employees, associates, and visitors of its web platforms of the existence of the COMPANY'S PERSONAL DATA PROCESSING AND PROTECTION POLICY, which will apply when using the aforementioned web tools, posting comments on the blog, and/or having commercial, civil, and/or labor relations with the company, as well as how to access said policy and the purposes of the personal data processing that is intended.

  1. Personal Data Processing Policies: NIETO & NIETO LAWYERS S.A.S. states that you may consult the personal data processing policy governing the company at any time, which can be viewed at www.nietolawyers.com.
  2. Purpose of Personal Data Processing: In accordance with the COMPANY'S PERSONAL DATA PROCESSING AND PROTECTION POLICY, the collection, processing, storage, treatment, verification, use, circulation, transfer, and/or national and/or international transmission of personal data is carried out for the following purposes:
  • Fulfillment of commercial obligations within the framework of contractual relationships with clients, suppliers, and employees.
  • Identification and contact of NIETO & NIETO LAWYERS clients, suppliers, and employees for contractual and legal purposes.
  • Processing and ensuring the fulfillment and delivery of services acquired by NIETO & NIETO LAWYERS clients, as well as preparing the corresponding billing.
  • Sending advertising about NIETO & NIETO LAWYERS services.
  • Public or private offering of NIETO & NIETO LAWYERS services.
  • Conducting analysis and profiling of clients to define services tailored to their preferences.
  • Communicating the organization of activities and events held by NIETO & NIETO LAWYERS.
  • Organizing the registration of supplier information for the issuance of purchase orders.
  • Communication, consolidation, organization, updating, control, accreditation, assurance, statistics, reporting, maintenance, interaction, and management of the actions, information, and activities related to NIETO & NIETO LAWYERS suppliers and contractors.
  • Administrative and corporate management of NIETO & NIETO LAWYERS.
  • Facilitating the use of interactive website functions, such as commenting on blog posts, within the established privacy rules.
  1. Rights of Personal Data Holders: Without prejudice to the rights recognized by Law 1581 of 2012, Decree 1377 of 2013, and those mentioned in the COMPANY'S PERSONAL DATA PROCESSING AND PROTECTION POLICY, personal data holders whose data is accessed by NIETO & NIETO LAWYERS S.A.S. will have, in particular, the following rights:
  • Access the provided data that has been processed, free of charge.
  • Know, update, and rectify their information when faced with partial, inaccurate, incomplete, outdated, fragmented, misleading, or unauthorized data processing.
  • Request proof of the granted authorization.
  • Submit complaints to the Personal Data Protection Delegation of the Superintendence of Industry and Commerce (SIC) for violations of current regulations.
  • Revoke the authorization at any time and/or request the deletion of the data, provided there is no legal or contractual duty preventing its deletion.
  • Refrain from responding to questions about sensitive data. NIETO & NIETO LAWYERS S.A.S. informs that responses regarding minors and sensitive data, such as racial or ethnic origin, gender, sexual or political orientation, religious beliefs, membership in unions, associations, or social organizations authorized by law, among others, will be optional.
  1. Use of Cookies and Other Tracking Technologies: NIETO & NIETO LAWYERS S.A.S. informs users that, upon visiting its website, information will be collected through cookies and other tracking technologies. These are used to enhance the browsing experience, analyze user behavior on the website, and facilitate interaction on the platform, such as commenting on the blog.

    Users will have the option to configure their browser to accept or reject cookies, as well as to delete previously stored cookies. At any time, they can manage their cookie preferences, allowing them to choose which cookies to accept and which to reject, ensuring transparent and controlled data handling.

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